Essays about: "creating brand awareness of the product"

Showing result 1 - 5 of 13 essays containing the words creating brand awareness of the product.

  1. 1. Technology and market screening for “green” disposable diapers

    University essay from KTH/Fiber- och polymerteknologi

    Author : Carolina Nealis; [2021]
    Keywords : disposable diapers; nappies; green; eco; ecological; Engångsblöjor; miljövänliga; gröna; eco; ekologiska;

    Abstract : Marknadens påstående om att ”använda så lite plast som möjligt” är vilseledande när 5 av 11 miljövänliga blöjmärken observerades innehålla 80-75% fossil baserad plast.  Detta demonstrerar att vilseledande marknadsföring är närvarande på marknaden av miljövänliga engångsblöjor. READ MORE

  3. 2. How do consumers get engaged in a brand community? : The case of Estrella Damm.

    University essay from

    Author : Dana Cruz; Emma Aulestia; [2021]
    Keywords : Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

    Abstract : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. READ MORE

  4. 3. Accelerated Testing: Development of a Normative Lifespan Method for Water-Sports Products

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Hoel Chaigne; [2020]
    Keywords : Durability; Eco-Design; Product Reliability; LCA; Circular Economy; Sports Equipment;

    Abstract : In the sports industry, the products currently being developed by design teams are degraded over time due to wear and tear. During the last decade, awareness about the global environmental crisis has increased and sports users are now more demanding about the environmental impact of products and services that they are using. READ MORE

  5. 4. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Naveed Ahmad; eduardo Guerrero; [2020]
    Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE

  6. 5. The use of advergames in creating online consumer engagement : A case study of LEGO

    University essay from Högskolan i Halmstad

    Author : Maksym Shliapnikov; Tamara Meijer; [2014]
    Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

    Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE