Essays about: "creative organization"

Showing result 1 - 5 of 85 essays containing the words creative organization.

  1. 1. Unlocking the Secrets of Radical Innovation Leadership - An Exploration of the Leadership Practices that Drive Radical Innovation within Organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Andreas Brentman; Erik Sundling; [2023-07-19]
    Keywords : innovation; radical innovation; leadership; leadership practices; incremental innovation; innovation process; innovation leadership; radical innovation leadership; Innovation management;

    Abstract : Innovation is essential for companies to distinguish themselves from competitors and fulfill customers' evolving needs, resulting in increased market share and financial performance. Research in academic literature has acknowledged the significance of leadership in promoting innovation within an organization. READ MORE

  3. 2. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

    University essay from

    Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
    Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

    Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

  4. 3. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  5. 4. Institutionalized practices to the rescue! : A qualitative study on how start-ups strive to scale up and achieve growth by working with institutionalized practices

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Krantz; Kave Bashiri; [2022]
    Keywords : Start-ups; Growth; Organizational Performance; Institutionalized Practices; Internal processes and Routines; Organizational Behavior.;

    Abstract : Introduction: Since the 1980s and onwards, entrepreneurship and start-ups have exploded. In comparison to more established companies, firms that are defined as start- ups wanting to scale-up are coined by different sorts of vulnerabilities. These can be found in their lack of resources regarding both financial and human capital. READ MORE

  6. 5. How to survive an unpredictable and unavoidable crisis : An exploratory study on how decision-makers managed their organizational operations during the Covid-19 pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tania Shabani; Lovisa Wallentin; Amanda Bengtsson; [2022]
    Keywords : Crisis; Crisis Management; Crisis Management Plan; Covid-19; Transparency;

    Abstract : Abstract  Background The Covid-19 pandemic caused numerous restrictions to the public and businesses, forcing various industries to operate within the limitations of the pandemic. Although businesses have experienced crises before, the Covid-19 crisis was an unpredictable and unavoidable crisis. READ MORE