Essays about: "creative strategy in advertising"

Showing result 1 - 5 of 8 essays containing the words creative strategy in advertising.

1. 1. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

3. 2. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

   University essay from Umeå universitet/Företagsekonomi

   Author : Sofia Kivinen; [2014]
   Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

   Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE

4. 3. Beauty Advertising - Message and Content

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philip Jonzon Jarl; [2013]
   Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

   Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE

5. 4. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Towe Ahrnbom; Lisa Parfelt; [2011]
   Keywords : Advertising; Internet; Social Media; Marketing; Superbrands;

   Abstract : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. READ MORE

6. 5. Asking for Help in a Creative Way: - The effect of creativity in charity advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Levall; Sofia Kjellström; [2010]
   Keywords : Marketing; Charity organzations; Creativity; Advertising effectiveness;

   Abstract : There are an infinite number of charity organizations over the world and they are all competing for different kinds of donations. As a result of this, charity organizations spend large monetary amounts on marketing. READ MORE