Essays about: "creativity to industry"

Showing result 1 - 5 of 94 essays containing the words creativity to industry.

1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. Creation of a space for creativity and innovation within university : The experience of Creative Lab

   University essay from Mälardalens universitet/Innovation och produktrealisering

   Author : Inés Acinas; [2023]
   Keywords : Academy-industry collaboration; Innovation laboratory; Sustainable development; Quintuple Helix; Students;

   Abstract : In order to stimulate innovation and sustainable development in a business environment that is always changing, it is important to support successful collaboration between academia, industry, and society. This project is focused on creating and implementing MDU's Creative Lab, an innovation lab based on the Quintuple Helix Model, in order to promote collaboration between students, academic institutions, and business partners and to meet the needs of all parties. READ MORE

4. 3. Impact of gamification on employee motivation in situations of change in medium-size organisations in the United Kingdom.

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Apostolos Savvas; [2023]
   Keywords : Gamification; Change Management; Employee Engagement; Motivation; Game Design Patterns;

   Abstract : This thesis tries to provide a comparative study and complimentary data analysis into the effectiveness of game design patterns such as LEGO Serious Play, Leaderboards and Collective voting in terms of the impact that gamification has in change management framework. The study is looking at how gamification impacts employees from a motivational and engagement, in change management tasks, perspective. READ MORE

5. 4. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

6. 5. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Kayla Holliday; Mårten Brorsson; [2023]
   Keywords : creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

   Abstract : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). READ MORE