Essays about: "crisis communication"

Showing result 1 - 5 of 167 essays containing the words crisis communication.

  1. 1. Venture Capital during an economic downturn How VC firms operate during the covid-19 crisis

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tom Carlson; Johannes Henriksson; [2020-07-01]
    Keywords : Venture Capital; VC firm; covid-19; startup; investment strategies; screening; portfolio companies; financial crisis; dot-com bubble;

    Abstract : This study aims to investigate how Venture Capital firms are influenced by the economiceffects caused by the covid-19 pandemic, particularly how the screening and investingprocesses, as well as the management of the portfolio companies are affected. A qualitativeresearch methodology was applied where semi-structured interviews were conducted withVenture Capital firms situated in Sweden. READ MORE

  3. 2. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  4. 3. The Art Of Surving A Crisis : Strategic Crisis Management in Manufacturing SMEs

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Simon Küffer; Tåve Uglem; [2020]
    Keywords : Crisis; Strategic Crisis Management; SMEs; Manufacturing Industry;

    Abstract : Nowadays, there is a growing need to consider crisis management in organizations due to an increased occurrence of crises in our society. Manufacturing organizations are often affected by crises due to their supply chain reliance and many small-medium sized enterprises (SMEs) do not have the resources to work with crisis management. READ MORE

  5. 4. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  6. 5. Let's Make Better Mistakes Tomorrow : Brand Management and Crisis Communication for Social Media Influencers

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Ramona Nazem Ghanai; Malin Forss; Gabriella Sundkvist; [2020]
    Keywords : ;

    Abstract : .... READ MORE