Essays about: "critical reasoning"

Showing result 1 - 5 of 53 essays containing the words critical reasoning.

  1. 1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  2. 2. Temporär urbanism som medel för en socialt hållbar stadsutveckling : att arbeta med sommargågator och utvärdering av dem

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Louise Eklund; Sofia Holmqvist; [2022]
    Keywords : Utvärdering; uppföljning; resultathantering; sommargågator; temporär urbanism; temporära åtgärder; stadsutveckling; platsutveckling; sociala värden; social hållbarhet; attraktivitet; trygghet; tillgänglighet; vistelsemiljöer; kvantifiering; mätbarhet; kvalitativ; kvantitativ; reliabilitet; validitet;

    Abstract : Som kreativt och innovativt planeringsverktyg har företeelsen temporär urbanism blivit alltmer populär de senaste åren. Temporär urbanism innebär att åtgärder tillämpas för att förändra en plats under en begränsad tid. READ MORE

  3. 3. Taking Action to Digitize Anew : The case of the SÖFUK art database and the implications of obsolescence in the public sector

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Nylund Heidi; [2022]
    Keywords : Artworks; Database; Digitization; Obsolescence; Public Sector;

    Abstract : The thesis sets out to examine a digitization project of an obsolete art database that was issued by the Finnish joint municipal authority Finlands Svenska Förbund för Utbildning och Kultur (SÖFUK) and KulturÖsterbotten through questions on obsolescence, the reasoning behind using an obsolete database for so long, elements that characterize digitization work in municipal settings and the challenges such a project brings forth. The SÖFUK art database functions as a case study that is being examined through action research supported by previous research on obsolescence and the different approaches to digitization within the humanities; mass, critical, and slow digitization. READ MORE

  4. 4. Co-creation of Brand Value In Startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sabbir Hasan Noor; Sara Sari; [2021]
    Keywords : co-creation; startups; brand value; brand image; social networking;

    Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE

  5. 5. “How do new venture teams build cohesion in a virtual setting”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Albin Pellbäck; Fier Dion van der Helden; [2021]
    Keywords : New Venture Teams; Task Cohesion; Social Cohesion; Cohesion; Virtual setting; Remote Teamwork.; Business and Economics;

    Abstract : The covid-19 related health crisis has marked a revolution in the history of remote work. New venture teams (NVTs) are being forced or recommended to pursue their new venture remotely and digitally and are likely to encounter obstacles. READ MORE