Essays about: "crm advantage"

Showing result 1 - 5 of 13 essays containing the words crm advantage.

  1. 1. Customers perception of Artificial Intelligence as Chatbots in CRM

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
    Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

    Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

  3. 2. The relations between CRM, BPM, and IT : A study done on Swedish SMEs

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Velija Povlakic; [2021]
    Keywords : CIM; ITK; SEM;

    Abstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE

  4. 3. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Tommy Pham; [2021]
    Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

    Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE

  5. 4. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tina Mohammadi; [2020]
    Keywords : Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

    Abstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE

  6. 5. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE