Essays about: "crm analytical"

Found 2 essays containing the words crm analytical.

1. 1. Modelling Non-life Insurance Policyholder Price Sensitivity : A Statistical Analysis Performed with Logistic Regression

   University essay from KTH/Matematisk statistik

   Author : Patrik Hardin; Sam Tabari; [2017]
   Keywords : Mathematical Statistics; Regression Analysis; Logistic Regression; Generalized Linear Model; Insurance Pricing; Price Sensitivity; Data Analysis; Matematisk Statistik; Regression; Logistisk Regression; Försäkringsprissättning; Priskänslighet; Dataanalys;

   Abstract : This bachelor thesis within mathematical statistics studies the possibility of modelling the renewal probability for commercial non-life insurance policyholders. The project was carried out in collaboration with the non-life insurance company If P&C Insurance Ltd. at their headquarters in Stockholm, Sweden. READ MORE

3. 2. Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Daniel Johansson; Patrik Fredriksson; [2011]
   Keywords : CRM; Customer relationship management; cross-functionality; value creation; relationship marketing; CRM strategy;

   Abstract : Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. READ MORE