Essays about: "crm and strategy"
Showing result 1 - 5 of 53 essays containing the words crm and strategy.
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1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE
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3. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE
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4. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME
University essay from Göteborgs universitet/Graduate SchoolAbstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE
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5. How SMEs in the USA Apply Crisis Management and CRM During Covid-19
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE