Essays about: "crm gas"
Found 2 essays containing the words crm gas.
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1. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB
University essay from Göteborgs universitet/Graduate SchoolAbstract : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. READ MORE
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2. Customer Relationship Management : A Case Study on AGA GAS AB
University essay from Ekonomihögskolan, ELNUAbstract : Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. READ MORE