Essays about: "crm in organisation"

Found 5 essays containing the words crm in organisation.

  1. 1. The choice to syndicate and its effect on exit dynamics : A study on Venture Capital firms active in Sweden

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Marika Eskilsson; Johanna Conradson; [2016]
    Keywords : Venture Capital; Syndication; Exit dynamics; Survival Analysis; Competing Risk model;

    Abstract : Venture capitalists enter into an investment with the intent of realising a substantial profit on theventure after a number of years; this realisation is usually labelled the exit. The disinvestment decisionis a critical issue in the venture capital industry, as the return of the investment is realised upon exit. READ MORE

  3. 2. Hur företag kan implementera customer relationship management : en fallstudie av läkemedelsbolaget swedish orphan biovitrum i Stockholm

    University essay from SLU/Dept. of Economics

    Author : Julia Berglund; Sofia Wallin; [2015]
    Keywords : CRM; framgångsrik; implementering; kundrelationer; läkemedelsindustrin;

    Abstract : En ökad kundmedvetenhet och den ökande globala konkurrensen har gjort att det blivit allt viktigare för företag att bemöta och vårda sina kundrelationer. Detta har gjort att fler företag väljer att arbeta med Customer Relationship Management (CRM). READ MORE

  4. 3. Technology and the Implementation of CRM in Norwegian Football

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Mårtensson; Marius Nilsen; [2014-12-05]
    Keywords : CRM; Technology; Implementation; Structurational Model;

    Abstract : Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing. Methodology: The research was designed to investigate the CRM-implementation taking place in the Norwegian top football division. READ MORE

  5. 4. Marknadsinriktad miljökommunikation på Internet : försäkringsbolaget Folksam

    University essay from SLU/Dept. of Economics

    Author : Mikael Thorn; [2007]
    Keywords : grön marknadsföring; kommunikation; marknadskommunikation; miljö; värde; kundvärde; Internet; intressenter; kunder; interaktivitet; CRM;

    Abstract : Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. READ MORE

  6. 5. Approaches of Aftermarket Services for Successful Customer Relations : A Study of Volvo Trucks de México S.A. de C.V.

    University essay from KTH/Industriell ekonomi och organisation

    Author : Anders Parmbro; [2004]
    Keywords : aftermarket; truck industry; customer relations; Volvo; Mexico; dealer operations; service management; relationship marketing; customer satisfaction; customer loyalty;

    Abstract : It has for many businesses, especially on competitive markets, become fundamental to offer augmented services around the core product, with the aim of building lasting and mutually beneficial relationships with the customers. The author of this thesis has investigated such services offered on the Mexican truck aftermarket. READ MORE