Essays about: "crm service marketing"
Showing result 6 - 10 of 18 essays containing the words crm service marketing.
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6. Assessment of Business model in the service industry on a global process perspective
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE
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7. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation
University essay from Umeå universitet/FöretagsekonomiAbstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE
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8. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE
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9. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank
University essay from IHH, FöretagsekonomiAbstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE
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10. Creating Values for Customers : A case study of small investment service firm in China
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE