Essays about: "crm specific for service industry"
Found 1 essay containing the words crm specific for service industry.
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1. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation
University essay from Umeå universitet/FöretagsekonomiAbstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE
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