Essays about: "crm travel"
Found 2 essays containing the words crm travel.
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1. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE
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2. Relationship in Travel Agency: A case of Chinese International Travel Service
University essay from Ekonomihögskolan, ELNUAbstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE