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Showing result 1 - 5 of 14 essays matching the above criteria.

  1. 1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  3. 2. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : TING YANG; Yang Wu; [2021]
    Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

  4. 3. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  5. 4. Usability and Trust in E-health applications

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Jessica Mårtensson; Cajsa Nilsson; [2019]
    Keywords : Usability; E-health; UX; Trust; doctor-patient relationship; cross-channel user experience; digitalization;

    Abstract : Tekniken är en stor del av dagens samhälle. Allt fler tjänster och saker blir digitaliserade, nu även sjukvården. Denna avhandling kommer att introducera dig till e-hälsa och hur digitaliseringen av sjukvården påverkar relationen mellan doktor och patient samt vilka förtroendeproblem som kan uppstå. READ MORE

  6. 5. Usability and Trust in E-health applications

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Jessica Mårtensson; Cajsa Nilsson; [2019]
    Keywords : Usability; Trust; E-health; UX;

    Abstract : Tekniken är en stor del av dagens samhälle. Allt fler tjänster och saker blir digitaliserade, nu även sjukvården. Denna avhandling kommer att introducera dig till e-hälsa och hur digitaliseringen av sjukvården påverkar relationen mellan doktor och patient samt vilka förtroendeproblem som kan uppstå. READ MORE