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Showing result 6 - 10 of 14 essays matching the above criteria.
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6. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE
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7. Showrooming – Displayed and played. : - A case study from a brick-and-mortar perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study was to deepen the understanding of how showrooming affect the exploited brick-and-mortar businesses. This was done by investigating an industry characterized by high levels of employee knowledge where the expertise of the personnel create showrooming incentives. READ MORE
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8. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE
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9. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. READ MORE
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10. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform
University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE