Essays about: "cross-cultural differences"

Showing result 1 - 5 of 132 essays containing the words cross-cultural differences.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

   University essay from Umeå universitet/Företagsekonomi

   Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
   Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

   Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

4. 3. The Power of Cultural Diversity in Project Teams: A Path to Greater Innovation - A qualitative study of how cultural diversity impacts innovation output in project teams

   University essay from Göteborgs universitet/Graduate School

   Author : Buba Sanyang; Liibaan Ali; [2023-07-18]
   Keywords : Cultural diversity; Project teams; Innovation output; Projects; Communication; Collaboration; Project manager; Project members; Homogenous teams; Heterogeneous teams;

   Abstract : This paper explores the impact of cultural diversity within project teams on innovation output. A greater variety of viewpoints and strategies can result from cultural diversity, which may boost innovation output. On the other hand, it may also lead to difficulties in communication and collaboration, both of which are barriers to innovation. READ MORE

5. 4. PRAGMATIC COMPETENCE: REFUSAL SPEECH ACT BY IRANIAN STUDENTS IN SWEDEN

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Kazhal Shatery; [2023-04-19]
   Keywords : English; culture; speech act of refusal; pragmatic; pragmalinguistics and sociopragmatics; politeness theory; refusal strategies;

   Abstract : Understanding cross-cultural differences plays a crucial role in communication and successful cross-cultural communications depends on various factors such as pragmalinguistics and sociopragmatics. Many researchers focus more on the aspect of pragmatics such as speech acts. The present study is a contrastive study of refusal speech act. READ MORE

6. 5. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Jessika Melander; Diana Al-Khameesi; [2023]
   Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

   Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE