Essays about: "cross-cultural research"

Showing result 1 - 5 of 194 essays containing the words cross-cultural research.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  4. 3. An exploration of how the national culture in which a company operates affects the choice of Management Control Systems

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Selemon Setaregu; Mateo Murra; [2024]
    Keywords : National culture; Management control systems;

    Abstract : Throughout this thesis, our research dives into the intricate relationship between national culture and management control systems (MCSs) in multinational corporations. In an increasingly globalized business world, understanding this relationship is pivotal for companies operating across diverse cultural landscapes. READ MORE

  5. 4. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

    University essay from Göteborgs universitet/Graduate School

    Author : Dalia Adawi; Diana Kebedom; [2023-09-07]
    Keywords : International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

    Abstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE

  6. 5. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Jessika Melander; Diana Al-Khameesi; [2023]
    Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

    Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE