Essays about: "cross-culture study china"

Showing result 1 - 5 of 9 essays containing the words cross-culture study china.

  1. 1. A phenomenological study on Chinese parents's primary choice in Gothenburg, Sweden

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Haijiao Chen; [2023-06-19]
    Keywords : school choice; parental reason; cross-culture; rational choice theory; theory of acculturation;

    Abstract : Aim: As big differences exist in the culture and school system in China and Sweden, it is hard for Chinese parents to choose primary schools for their children in Sweden. No research has investigated Chinese parents’ school choice in Sweden. READ MORE

  3. 2. What is the effective leadership style in the Chinese context? : An empirical study from Chinese managers and followers perspective

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ju Ju; [2018]
    Keywords : Western leadership theories; Chinese effective leadership; Chinese business culture; multi-case study research;

    Abstract : With the trend of globalization, competition on the 21st century’s global economy is complex and filled with challenges. More and more MNCs realize that effective leadership, as a foundation of competitive advantage, plays a crucial role in better performance of the organizations. READ MORE

  4. 3. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  5. 4. Trust Building for Online Private Sellers : Case of Taobao in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Miaowen Xu; Xinlei Guo; [2016]
    Keywords : Online trust; Taobao; integrity; dynamic process; mutual trust;

    Abstract : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. READ MORE

  6. 5. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE