Essays about: "cross-culture"

Showing result 1 - 5 of 26 essays containing the word cross-culture.

  1. 1. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  2. 2. Increasing OrganizationalEfficiency in a Cross-Brand, Cross-Cultural Project : A Case Study of a Swedish-German R&DCollaboration

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Elly Pensjö; [2020]
    Keywords : Cross-culture; cross-brand; Swedish-German collaboration; organizational efficiency .; Tvärkulturellt samarbete; tysk-svenskt samarbete; organisatorisk effektivitet;

    Abstract : It is increasingly common that organizations enter different forms of collaborations to extend their capabilities in order to reach mutual goals and remain competitive on a rapidly changing market. Due to a gap in literature on cross-cultural collaborations, the purpose of this study is to explore how to increase organizational efficiency in a cross-brand, cross-cultural project. READ MORE

  3. 3. Cross-Cultural Web Design: Differences in Chinese and Western web use and interface design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Marcus Liljenberg; [2018]
    Keywords : User-experience; Cross-culture; Web design; Holistic processing; Analytical processing; Technology and Engineering;

    Abstract : As globalization and technological innovations continue to support the rise of multinational corporations, it has become increasingly pressing for business to cater to a worldwide audience. Particularly, websites from these companies must be both navigable and easily comprehendible to individuals across cultures to cater to global audiences. READ MORE

  4. 4. What is the effective leadership style in the Chinese context? : An empirical study from Chinese managers and followers perspective

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ju Ju; [2018]
    Keywords : Western leadership theories; Chinese effective leadership; Chinese business culture; multi-case study research;

    Abstract : With the trend of globalization, competition on the 21st century’s global economy is complex and filled with challenges. More and more MNCs realize that effective leadership, as a foundation of competitive advantage, plays a crucial role in better performance of the organizations. READ MORE

  5. 5. Cultural challenges in Thailand - An unchanged fact? : A minor field study abour cultural challenges among Swedish executives in Thailand

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Micaela Pargell Karlsson; Elin Widén; [2018]
    Keywords : Culture; Cross-culture leadership; Thailand; Cross-culture; Buddhism; Thai culture; Leadership; Management; Cultural challenges;

    Abstract : Today, all companies face a challenge to cope with the globalized market, where organizations continuously establish on new markets in new countries. Different cultures meet and must be able to collaborate in an organization. READ MORE