Essays about: "cross-culture"

Showing result 11 - 15 of 28 essays containing the word cross-culture.

  1. 11. Trust Building for Online Private Sellers : Case of Taobao in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Miaowen Xu; Xinlei Guo; [2016]
    Keywords : Online trust; Taobao; integrity; dynamic process; mutual trust;

    Abstract : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. READ MORE

  3. 12. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE

  4. 13. Cross-culture study of the use of social media in Sweden and China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kaiqi Feng; Qiuhang He; Ang Li; [2015]
    Keywords : social media; consumer behavior; launching a brand;

    Abstract : .... READ MORE

  5. 14. Global Leadership - An Underdeveloped Concept?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hanna Claesson; Cecilia Sonne; [2014]
    Keywords : Adaptation; Cross-culture; Global leadership; Nepal; Practical implementation;

    Abstract : In today's increasingly international business society, there is a growing trend in teaching and developing global leaders. The global leadership research is in its cradle and a common definition of the concept does not yet exist. READ MORE

  6. 15. Burkina Faso and Sweden - A discourse analysis of public politics in the field

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Tommy Söder; [2014]
    Keywords : Critical Discourse analysis; Policy process; International development aid; Agency – Structure; Qualitative method; Social Sciences;

    Abstract : This thesis analyse different understanding of the world how this leads to different actions with real consequences for people. In a public policy chain from the government of Sweden down to the field in Burkina Faso, civil servants have been interviewed in order to identify changes in discourses and what they may potentially mean. READ MORE