Essays about: "cross-culture"

Showing result 21 - 25 of 28 essays containing the word cross-culture.

  1. 21. Service Marketing in a cross-culture environment : a case of Elekta China

    University essay from Avdelningen för ekonomi

    Author : SISONG 120112 HONG; SHUNZHAO LIN; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  3. 22. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

  4. 23. Virtual knowledge sharing in Chinese context : Review of influencing factors

    University essay from Örebro universitet/Handelshögskolan vid Örebro universitet

    Author : Marcus Persson; [2010]
    Keywords : Virtual communities; knowledge sharing; cross-culture; literature review; China;

    Abstract : The purpose of this study is to look for influencing factors on virtual knowledge sharing in Chinese context. To achieve this, a literature review was conducted using the systematic approach described by Webster & Watson (2002). READ MORE

  5. 24. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Avinash Jha; [2010]
    Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

    Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE

  6. 25. Managing Diversity in Multinational Organization : Swedish and Thai culture

    University essay from Ekonomihögskolan, ELNU

    Author : Woraphan Atikomtrirat; Tanavut Pongpayaklert; [2010]
    Keywords : Diversity; managing diversity; globalization; leadership; cross culture management;

    Abstract : This project proposes is focus on having diversity in workforces of different cultures within theglobalized world that we live in. It is not enough to be perceived as effective in a singleorganization or by one nation. READ MORE