Essays about: "cross-sectional research design"

Showing result 11 - 15 of 209 essays containing the words cross-sectional research design.

  1. 11. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    University essay from Södertörns högskola/Företagsekonomi

    Author : Angelina Petros; [2023]
    Keywords : Marketing; Incentive; Altruistic motivation; Reward types;

    Abstract : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. READ MORE

  3. 12. Uncovering the Role of Urban Governance Practices for Nature-based Solutions: Investigating the Instrumentalization Pathways in European Cities

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Malek Al Jebaie; [2023]
    Keywords : Earth and Environmental Sciences;

    Abstract : Nature-based solutions (NbS) have proven effective in addressing urban sustainability challenges. This thesis focuses on bridging the gap in NbS short-term interventions, scale, and financial barriers. READ MORE

  4. 13. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  5. 14. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Bingxin Li; Zikang Chen; [2023]
    Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

  6. 15. An investigation How 3DP Affects the Business Model in the Construction Industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Caroline Dahlbom; Pontus Gustafsson; [2023]
    Keywords : ;

    Abstract : Background: 3D printing has in recent years gained increasing interest in the construction industry. Various examples of 3D printed buildings appear in the world today, including Sweden, showing less adoption of the technology despite the technical, environmental, and social benefits it offers. READ MORE