Essays about: "cross-selling in banks"

Found 2 essays containing the words cross-selling in banks.

1. 1. Multiclass Cross-selling Model for Savings and Investments Using Gradient Boosting

   University essay from Lunds universitet/Matematik LTH

   Author : Arwin Sohrabi; [2018]
   Keywords : Machine learning; gradient boosting; multiclass target; XGBoost; finance; Danske Bank; customer behavior; Mathematics and Statistics;

   Abstract : Danske Bank has for several years modeled customer purchase behavior on category level (e.g. savings or investments). This thesis is a first attempt at predicting (first time) customer purchase behavior on product level. READ MORE

3. 2. The Expansion of Diversification activities: the Change of Cross-Selling Behavior after the Financial Crisis: A quantitative study of European commercial banks

   University essay from Göteborgs universitet/Graduate School

   Author : Charlotte Carlsson; Gloria Perdomo; [2016-09-15]
   Keywords : Cross-selling; net interest margin; diversification; interest income; non-interest income; traditional banking activities; non-traditional activities; dealership model;

   Abstract : This study investigates the change in the application of cross-selling strategies within European commercial banks by analyzing the relationship between banks net interest margins and non-interest income. Cross-selling consists of promoting additional products and services to an already existing customer with the intention of increasing the volume of earnings. READ MORE