Essays about: "crowdfunding campaign"
Showing result 1 - 5 of 26 essays containing the words crowdfunding campaign.
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1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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2. Equity-based Crowdfunding in the UK: Obtaining Subsequent Financing from a VC after a Successful Campaign
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Equity crowdfunding has achieved a high popularity in the UK throughout the last years. However, most researchers within this field primarily focused on the success factors of an equity crowdfunding campaign while only little is known about the post-campaign effects. READ MORE
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3. The Effects of Framing on Crowdfunding Success : How do message framing elements in a campaign’s video pitch influence funding success?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Crowdfunding allows entrepreneurs and start-ups to raise capital through the use of online platforms as an alternative from traditional funding. During the process of launching a campaign, entrepreneurs are faced with multiple decisions regarding the content to upload. READ MORE
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4. The True Benefits of Crowdfunding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. READ MORE
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5. Effect of Storytelling on Crowdfunding Campaign Success
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Storytelling is an important skillset for an entrepreneur to possess in order to appeal to funders. Crowdfunding is a relatively new funding mechanism, involving the crowd to fund projects or ideas. The evolution of crowdfunding has created an alternative to traditional means of funding such as bank loans, venture capital and angel investors. READ MORE
