Essays about: "crowdfunding marketing"

Showing result 1 - 5 of 16 essays containing the words crowdfunding marketing.

  1. 1. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
    Keywords : Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

    Abstract : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. READ MORE

  2. 2. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Teknik och samhälle

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  3. 3. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE

  4. 4. Crowdfunding as a Source for Social Enterprise Financing : Advantages and Disadvantages Experienced by Social Entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Diana Hazam; Dijana Karimova; Magnus Gabriel Olsson; [2017]
    Keywords : Crowdfunding; Social Enterprise Financing; Lending Crowdfunding; Equity Crowdfunding; Sustainability; Social Ventures; Impact Investment;

    Abstract : Social Enterprises face funding challenges. As investors focus too narrowly on risk and return, social enterprises may struggle to compete with commercial enterprises for investment capital. READ MORE

  5. 5. Counting Your Chickens Before They Hatch - How to Manage Rapid Venture Growth Ensuing from “Blockbuster” Crowdfunding Campaigns

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Simon Schoen; [2017]
    Keywords : Reward-based Crowdfunding; Kickstarter; New Ventures; Rapid Venture Growth; Growth Management; Strategic Management.; Business and Economics;

    Abstract : Research Problem:​ While research on rapid venture growth has mostly focused on high-growth firms in later stages of development, the topic has become increasingly important to understand for new ventures as well. With the establishment of crowdfunding as an alternative source of financing, companies have access to tools that enable quick expansion of their marketing, funding and distribution capabilities that can speedily result in phases of rapid venture growth. READ MORE