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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

3. 2. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tova Larsson; Sofia Le Truong; [2022]
   Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

   Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE

4. 3. How do Social Media Entrepreneurs Monetize YouTube?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
   Keywords : Social Media Entrepreneur; YouTube; Monitization;

   Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

5. 4. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
   Keywords : Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

   Abstract : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. READ MORE

6. 5. Developing a Digitally Transformed Business Model

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Joy Nielsen; [2018]
   Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

   Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE