Essays about: "crowdfunding marketing"
Showing result 11 - 15 of 19 essays containing the words crowdfunding marketing.
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11. Dazzled to Invest : Are the funding masses falling for effects?
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : The issue investigated is the nature of reward-based crowdfunding being too influenced by visual media and the creator’s personalities rather than focusing on the creator’s ability to run a business and the business plan. Through Source Credibility Theory three sets of categories for the studied variables were developed in addition to one category concerning external actors. READ MORE
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12. For the readers, by the readers : Crowdsourcing books – an analysis of the power relations between professional producers of media and an active audience
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : There is a call for more analysis and case knowledge of how the media use the participatory architecture of social media in media production. The research field of audience participation comes from the integration of concepts and theories about an active audience with production research, and social and cultural theory. READ MORE
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13. Community supported agriculture : in a Swedish context
University essay from SLU/Dept. of EconomicsAbstract : Swedish agriculture faces new challenges on an aggregated level, as well as for individual farms. The number of farms in Sweden is decreasing, but the average size of farms is increasing. Much of the structured changed can be explained by the increase in global competition and the design of the CAP within the EU. READ MORE
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14. Funding by the IT Crowd
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In the modern economy the importance of new firms is undisputed. New firms drive both economic growth and new employment opportunities. The main obstacle for new firms, in the important start-up phase, is the attainment of sufficient capital. Crowdfunding is a new source of financing, which has had a substantial effect on the financing scene. READ MORE
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15. Equity crowdfunding : en studie om tre företags sökande och finnande av kapital och mer därtill
University essay from SLU/Dept. of EconomicsAbstract : Denna uppsats undersöker finansieringsformen equity crowdfunding där onoterade företag bjuder ut ägarandelar till den stora massan i utbyte mot kapital. Equity crowdfunding har funnits i Sverige sedan 2013 och ett flertal företag har sedan dess lyckats erhålla finansiering genom denna finansieringsform. READ MORE