Essays about: "crowdfunding marketing"

Showing result 6 - 10 of 19 essays containing the words crowdfunding marketing.

  1. 6. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE

  3. 7. Crowdfunding as a Source for Social Enterprise Financing : Advantages and Disadvantages Experienced by Social Entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Diana Hazam; Dijana Karimova; Magnus Gabriel Olsson; [2017]
    Keywords : Crowdfunding; Social Enterprise Financing; Lending Crowdfunding; Equity Crowdfunding; Sustainability; Social Ventures; Impact Investment;

    Abstract : Social Enterprises face funding challenges. As investors focus too narrowly on risk and return, social enterprises may struggle to compete with commercial enterprises for investment capital. READ MORE

  4. 8. Counting Your Chickens Before They Hatch - How to Manage Rapid Venture Growth Ensuing from “Blockbuster” Crowdfunding Campaigns

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Simon Schoen; [2017]
    Keywords : Reward-based Crowdfunding; Kickstarter; New Ventures; Rapid Venture Growth; Growth Management; Strategic Management.; Business and Economics;

    Abstract : Research Problem:​ While research on rapid venture growth has mostly focused on high-growth firms in later stages of development, the topic has become increasingly important to understand for new ventures as well. With the establishment of crowdfunding as an alternative source of financing, companies have access to tools that enable quick expansion of their marketing, funding and distribution capabilities that can speedily result in phases of rapid venture growth. READ MORE

  5. 9. Crowdfunding from a Marketing Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Åhlström; Anton Gustav Unger; William Arkrot; [2017]
    Keywords : Crowdfunding; reward-based crowdfunding; equity-based crowdfunding; marketing; crowdfunding marketing;

    Abstract : Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). READ MORE

  6. 10. Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zlatan Bajric; Eddy Willför Näslund; [2016]
    Keywords : Crowdfunding; Relationship Marketing; Tribal Marketing; Creators; Backers; Platforms;

    Abstract : Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. READ MORE