Essays about: "crowdsourcing contest"
Found 5 essays containing the words crowdsourcing contest.
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1. The Contestants’ Willingness to Join Competitions in Contest-based Crowdsourcing
University essay from Lunds universitet/Institutionen för informatikAbstract : Contest-based crowdsourcing is a popular method for companies to gather ideas or information in a creative way, and the contestants’ motivations to participate in such competitions are not the same. Different factors influence the willingness of contestants to participate in contests. READ MORE
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2. Monetary Rewards and Framing of the Problem in Crowdsourcing : Effects on Participation
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to explore if monetary reward negatively affects people’s willingness to participate in crowdsourcing projects and to see how the relationship between monetary rewards and the framing of the crowdsourcing problem affects participation in crowdsourcing contests. A two-phase data collection method is used to answer these questions; a survey to identify the people who had participated in crowdsourcing projects and a focus group with the suitable candidates to discuss the research questions further. READ MORE
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3. Open Minded Innovation: A Case Study on Crowdsourcing for Social Innovation
University essay from Göteborgs universitet/Graduate SchoolAbstract : This master’s thesis explores how crowdsourcing and, in particular, crowdsourcing contests can be utilized for the advancement of social innovation. Crowdsourcing contests are growing in popularity as a means for generating innovation across multiple sectors. READ MORE
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4. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. READ MORE
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5. Consumer Participation in FMCG Crowdsourcing Contests
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. READ MORE