Essays about: "csr as marketing tool, ica in pink ribbon campaign"
Found 1 essay containing the words csr as marketing tool, ica in pink ribbon campaign.
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1. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE
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