Essays about: "csr case study on ikea"
Showing result 1 - 5 of 20 essays containing the words csr case study on ikea.
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1. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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2. EVALUATION OF IKEA AS A SUSTAINABLE FORESTRY ACTOR IN THE CONTEXT OF INDIA
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : The ubiquity of the concept of corporate social responsibility (CSR) allows for it to be carried across all spectrums of society and moulded to fit a variety of different norms and understandings. Despite the lack of a universal definition, the modern-day understanding of CSR is heavily based upon corporation’s environmental and sustainable development practices. READ MORE
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3. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE
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4. To commit or not commit
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE
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5. How do supply companies perceive customer company’s Ethical Trading practice?: A study on the case of IKEA's code of conduct in Vietnam
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : This study explores ethical trading practices in Vietnam. Ethical trading is considered to be a major part of corporate social responsibility (CSR) and emerged partly as a response to anti globalization and anti corporate sentiment especially for multinational companies. READ MORE
