Essays about: "csr pr"

Showing result 1 - 5 of 7 essays containing the words csr pr.

  1. 1. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : This article focuses on consumer perception of digital sustainability communication and how the perception affects brand credibility. Sustainability has become an important matter and consumers today are aware of the consequences the fast fashion industry has on the environment. READ MORE

  2. 2. Best practice or PR strategy? : Integrated reports as impression management in a Swedish mining company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gisela Brodin; Sofie Vesterlund; [2018]
    Keywords : Corporate social responsibility; Sustainable development; Mining industry; Impression management; CSR;

    Abstract : Environmental and social problems are often connected to the mining industry. Hence, there is a history of conflicts between industry actors and stakeholders such as non-governmental organizations, regional politicians, environmental authorities, academics, community researchers, tourism industry and indigenous people. READ MORE

  3. 3. CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Viktoria Jonsson; Rebecka Linnér; [2016]
    Keywords : CSR; CSR Communication; Employee; Employee Preferences; Internal Communication; Public Relations;

    Abstract : Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown to be a real challenge, since corporations are encouraged to engage in CSR, but not to communicate too loud about this engagement. READ MORE

  4. 4. CSR i praktiken : en studie om hur småföretag i Uppsalaområdet arbetar med CSR

    University essay from SLU/Dept. of Economics

    Author : Erik Engström; Johan Hemryd; [2014]
    Keywords : CSR; småföretag; mål; kontroll; hinder; praktiken;

    Abstract : På senare år har ansvarsfullt företagande blivit en allt viktigare del av företagande, där företag måste ta hänsyn till arbetsvillkor och miljöpåverkan i sin verksamhet. Ett begrepp som är starkt kopplat till ansvarsfullt företagande är Corporate Social Responsibilities (CSR). CSR har en lång och varierad historia i litteraturen. READ MORE

  5. 5. Eco-labels: input or outcome of CSR? : A study made on three companies

    University essay from IHH, Företagsekonomi

    Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
    Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

    Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE