Essays about: "cue"

Showing result 1 - 5 of 110 essays containing the word cue.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Comparing Gaze Cues: Avatars versus Humans in Allocating Visual Attention : Eye Tracking Case Study

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Julius Albiz; [2023]
    Keywords : Gaze Cue; eye tracking; mixed-method; case study; Gaze Cue; eye tracking; mixad metod; fallstudie;

    Abstract : When designing websites or applications, being able to allocate visual attention to specific parts of an interface is important. One powerful tool that can be used for this is Gaze Cues, which is a social cue that makes use of gaze direction to allocate visual attention in the same direction. READ MORE

  4. 3. Fintech: a more motivating way of saving money? : Persuasive design in Fintech

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Amanda Löwgren; [2023]
    Keywords : ;

    Abstract : The use of financial technology (fintech) apps has proven effective in improving people's confidence and ability to manage personal finances, offering innovative solutions and lowering costs for customers. Fintech apps employ persuasive design strategies to encourage users to save money, providing tips, comparison features, and visual feedback on progress. READ MORE

  5. 4. Real-time visual feedback of emotional expression in singing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Xuehua Fu; [2023]
    Keywords : Sound and Music Computing; Music Visualization; Cross-modal Feedback; Mapping; Music Expressivity; Multimodal Interaction; Ljud-och musikberäkning; Musikvisualisering; Korsmodal återkoppling; Kartläggning; Musikexpressivitet; Multimodal interaktion;

    Abstract : The thesis project concerns the development and evaluation of a real-time music visualization system aimed at creating a multi-modal perceptual experience of music emotions. The purpose of the project is to provide singers with real-time visual feedback on their singing, to enhance their expression of emotions in the music. READ MORE

  6. 5. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE