Essays about: "cultural buying"

Showing result 1 - 5 of 26 essays containing the words cultural buying.

  1. 1. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

  2. 2. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
    Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

  3. 3. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
    Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

    Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE

  4. 4. Idolizing Consumption: An Exploration of the K-pop Albums’ Relevance in a Digital Age

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Wibecka Oliver; [2020]
    Keywords : K-pop; Album; CDs; collectability; merchandising; artist; consumer; semiotics; authenticity; Cultural Sciences;

    Abstract : This thesis looks into the rise of the K-pop album, examining how physical CDs retain relevance in a digital age. Concepts of collectability, authenticity and the gaze are explored in relation to these unique products. READ MORE

  5. 5. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonja Holopainen; Anna Veabråten Hedén; Andreas Kraft; [2019]
    Keywords : Male Fashion; Fashion Online; Masculinity; Millennials;

    Abstract : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. READ MORE