Essays about: "cultural buying"
Showing result 6 - 10 of 29 essays containing the words cultural buying.
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6. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE
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7. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE
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8. Idolizing Consumption: An Exploration of the K-pop Albums’ Relevance in a Digital Age
University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studierAbstract : This thesis looks into the rise of the K-pop album, examining how physical CDs retain relevance in a digital age. Concepts of collectability, authenticity and the gaze are explored in relation to these unique products. READ MORE
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9. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. READ MORE
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10. Understanding the process of successful acquisition: An actor-network-theory perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : Mergers and acquisitions (M&A) is a phenomenon that is getting more and more attention in organizational studies lately. Big international companies are buying smaller companies in order to achieve competitive advantages. But despite this increased popularity, studies show that the majority of all mergers and acquisitions are failing. READ MORE