Essays about: "cultural difference in China"

Showing result 1 - 5 of 33 essays containing the words cultural difference in China.

  1. 1. Economic dependence, gender, and the division of invisible household labor: A comparison study between China and Sweden on mental load

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Lingzi Tang; [2023]
    Keywords : Mental Load; Invisible Household Labor; Gender Economics; Economic Dependence;

    Abstract : This study examines the association between economic dependence, gender, and invisible labor in households in China and Sweden. Survey data from 501 Chinese and 223 Swedish respondents were collected online to examine. READ MORE

  3. 2. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Yusha Zhang; Klavdija Zalar; [2020]
    Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

    Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE

  4. 3. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  5. 4. Cross-Cultural Web Design: Differences in Chinese and Western web use and interface design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Marcus Liljenberg; [2018]
    Keywords : User-experience; Cross-culture; Web design; Holistic processing; Analytical processing; Technology and Engineering;

    Abstract : As globalization and technological innovations continue to support the rise of multinational corporations, it has become increasingly pressing for business to cater to a worldwide audience. Particularly, websites from these companies must be both navigable and easily comprehendible to individuals across cultures to cater to global audiences. READ MORE

  6. 5. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE