Essays about: "cultural differences in europe"

Showing result 1 - 5 of 56 essays containing the words cultural differences in europe.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Coins, glass shards and other means of payment - A comparative study of Scandinavian Charon object burials using R. Dawkins’ meme theory

   University essay from Lunds universitet/Arkeologi

   Author : Markus Ahlberg; [2023]
   Keywords : Charon’s fee; Obolus; Roman Iron Age; Migration Period; Elite Burial; Mercenary; Meme; Engbjerg; Himlingøje; Högom; Kälder; Hol; Gile; History and Archaeology;

   Abstract : The purpose of this thesis’ topic is to investigate the evolutionary dispersal of the Charon’s fee or Obolus rite outside the Roman provinces in Northern Europe, with a specific focus on Roman Iron Age and Migration Period Scandinavia. The aim of this study is therefore to add further understanding to the spread of Roman cultural influences outside the imperial borders and what made Roman material and ideological culture so attractive to the Germanic and Scandinavian Iron Age peoples. READ MORE

4. 3. The everyday life of gangster rap

   University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

   Author : Teodora Saveska; [2023]
   Keywords : Rap; Gangster rap; young people; social bond theory; labeling theory; social identity theory; social capital; cultural capital; economical capital; subculture; crime; violence; weapons; drugs; sex; we them.; Social Sciences;

   Abstract : Rap music has been controversial ever since the music genre took off. Themes such as violence, drugs and aggression have been themes portrayed in the genre since a long time ago. READ MORE

5. 4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

6. 5. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Adrian Wepplinger; Anna Rosén; [2022]
   Keywords : liability of foreignness; culture; competition; Sweden; Germany; barriers to entry; strategy; EU;

   Abstract : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. READ MORE