Essays about: "cultural differences in international marketing"

Showing result 1 - 5 of 28 essays containing the words cultural differences in international marketing.

1. 1. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Jesper Carlzén; Oscar Thornton Wallén; [2023]
   Keywords : International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

   Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE

3. 2. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

5. 4. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nadezhda Tsankova; Iva Pervan; [2020]
   Keywords : social media; youth tourism; cultural differences; Business and Economics;

   Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE

6. 5. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Sebastian Rubinsson; [2020]
   Keywords : international marketing globalization collaboration network;

   Abstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE