Essays about: "cultural differences international business"

Showing result 1 - 5 of 89 essays containing the words cultural differences international business.

  1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Jessika Melander; Diana Al-Khameesi; [2023]
    Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

    Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE

  3. 2. Remote Usability Testing in Practice : A modern UX Method under Investigation

    University essay from Umeå universitet/Institutionen för informatik

    Author : Nele Kloos; Sissel Ödman; [2023]
    Keywords : ;

    Abstract : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. READ MORE

  4. 3. Empowering Performance: Unveiling the Tapestry of Cultural Diversity in Business : A qualitative understanding of multicultural team management

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Albin Eklöf; Kha Haniya; [2023]
    Keywords : Cultural diversity; multicultural team s ; awareness; communication; decision making; trust; creativity; cross-cultural team; cultural disputes.;

    Abstract : Cultural diversity has shown to play a tremendous impact on influencing the teams performance in an international business. Shared beliefs, values and systems of conducting work-related tasks originating from cultural differences significantly enhances the abilities for the team to perform on a higher note. READ MORE

  5. 4. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Jesper Carlzén; Oscar Thornton Wallén; [2023]
    Keywords : International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

    Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE

  6. 5. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE