Essays about: "cultural differences. strategy"

Showing result 1 - 5 of 108 essays containing the words cultural differences. strategy.

1. 1. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

   University essay from Göteborgs universitet/Graduate School

   Author : Teame Gebremedhn Gebrai; [2023-07-18]
   Keywords : hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

   Abstract : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. READ MORE

3. 2. Bridging Borders: Exploring Impacts of Cultural Differences on Achieving Cross-Border M&A Harmonization - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Piervincenzo Forte; Leonard von Stackelberg; [2023-07-18]
   Keywords : Cross-border M A; Culture; HQ-subsidiary relationship; Local sourcing; Local legitimacy; Cross-border M A harmonization;

   Abstract : Cross-border M&A has become a popular strategy for firms to enter new markets. Even though the advantages of cross-border M&A are well known, it is important to gain a deeper understanding of the procedure. Therefore, our study aims to add to the body of knowledge by examining the variables that affect the harmonization of cross-border M&A. READ MORE

4. 3. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

5. 4. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Helena Vahnberg; Yara Jallad; [2023]
   Keywords : consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

   Abstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE

6. 5. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Iman Miriam Djelloul; [2023]
   Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

   Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE