Essays about: "cultural dimension theory"

Showing result 1 - 5 of 44 essays containing the words cultural dimension theory.

  1. 1. SOCIAL HERITAGE AS LEVERAGE: Recognising the Social Dimension of Heritage in Sustainable Urban Development

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Kajsa Lilja; [2024-01-26]
    Keywords : Sustainable cities; urban re development; social sustainability; social heritage; sense of place; public participation; power dynamics;

    Abstract : In 2015, numerous countries committed to supporting the United Nations' Agenda 2030, which aims to address global challenges such as urban growth and climate change through the Sustainable Cities and Communities goal (SDG11). During this time, experts in heritage and urban development began emphasizing the significant role that cultural heritage plays in sustainable urban development. READ MORE

  2. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 3. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Jessika Melander; Diana Al-Khameesi; [2023]
    Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

    Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE

  4. 4. The Swedish Political Mainstream in Crisis: In The Light of Radical Right-Wing Populism

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Ida Seirup; [2023]
    Keywords : Radical right-wing populism; mainstream party strategy; party competition; issue-ownership; immigration; social-investment policy; social-consumption policy; multiculturalism; PSO-theory; Law and Political Science;

    Abstract : The rise of radical right-wing populism in Western Europe has severely altered the political landscape during the last decade, and mainstream parties, from left to right, are struggling to employ strategies preventing voters from deserting to the radical right. In this thesis, I examine two mainstream parties in the context of Sweden, the Social Democratic party (S), and the Moderate party (M), to learn what strategies the parties have applied in the light of rising radical right-wing populism, relating to two issue-dimensions: the socio-cultural and the socio-economic. READ MORE

  5. 5. “If I was told about the Lucia tradition - I would have loved to join” : A qualitative study on how Swedish For Immigrants (SFI) students experience a sense of belonging through communication.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Petra Pethrosson; Sara Knowles; [2023]
    Keywords : Communication; integration; social integration; SFI; Hofstede; Cultural identity; language; belonging.; Kommunikation; integration; social integration; SFI; Hofstede; Kulturell identitet; språk; tillhörighet.;

    Abstract : This study aims to bring awareness about culture and social integration to investigate how newly arrived immigrants in a Swedish municipality experience their process of social inclusion, through communication whilst learning the Swedish language. The knowledge of a host country language helps an individual with cultural adaptation and integration. READ MORE