Essays about: "cultural dimensions"

Showing result 1 - 5 of 291 essays containing the words cultural dimensions.

  1. 1. Bridging the Gap between Formal and Informal Finance

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Heidi Uitto; [2020]
    Keywords : financial inclusion; propensity to save; informal finance; development; gender; Business and Economics;

    Abstract : Financial inclusion, defined as access and usage of formal financial services, has several positive micro and macro-level socio-economic implications. Due to decades of vigorous policies aiming at lowering barriers to formal finance, 80 percent of Indians now own a bank account. However, there is a significant gap between account take up and usage. READ MORE

  2. 2. The European Union and its Citizens: Belonging together? : A Case Study of European Identity within the Europe for Citizens Programme 2014-2020

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Alana-Alice Kulczak; [2020]
    Keywords : European Identity; European Union; Europe for Citizens Programme 2014-2020; Case Study;

    Abstract : In recent years, the European Union has faced increased Euroscepticism and Nationalism. Fostering a sense of belonging of European citizens to and with the EU is crucial to ensuring its legitimacy. However, the EU stays relatively silent on the issue of European identity and how this identity is envisaged. READ MORE

  3. 3. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yanghan Qian; Markus Fridstrom; Andreas Strömberg; [2020]
    Keywords : Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis;

    Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE

  4. 4. The Role of Organisational Culture in Shaping and Ensuring Information Security Compliance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alisa Ilina; Michael Jenka; [2020]
    Keywords : cybersecurity; corporate culture; information security awareness; information security compliance; digital maturity; compliance intention factors; parochialism; Business and Economics;

    Abstract : Purpose: This bachelor thesis examines the impact of organisational culture on the adherence to Information Security (hereinafter IS) protocols (IS compliance) and the crucial factors leading to varying levels of consistency in information security awareness (hereinafter ISA) between organisational departments while considering the unique Swedish cultural qualities. Methodology: This thesis reaches its conclusion through a series of primary and secondary data collection procedures. READ MORE

  5. 5. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE