Essays about: "cultural hofstede iran"

Found 2 essays containing the words cultural hofstede iran.

1. 1. Culture and Design in Web-Communication

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Firoozeh Karimi; [2013-09-20]
   Keywords : ;

   Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE

3. 2. The impact of national culture on the diffusion process of innovation

   University essay from Handelshögskolan vid Umeå universitet

   Author : zohreh sadeghkhani; [2007]
   Keywords : culture; innovation;

   Abstract : The goal of this thesis was to study the impact of national culture on the diffusion process of innovation. The study was conducted on consumers in two countries of Sweden and Iran who have significant cultural differences based on Hofstede’s five cultural dimensions model. READ MORE