Essays about: "cultural impacts on marketing"

Showing result 1 - 5 of 14 essays containing the words cultural impacts on marketing.

  1. 1. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Adriana Fernandez Villalobos; [2023]
    Keywords : energy; women; gender; justice; rural; Business and Economics;

    Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

  3. 2. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Tania Schwarzer; [2022]
    Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

    Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

  4. 3. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Keywords : ;

    Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

  5. 4. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
    Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

    Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

  6. 5. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE