Essays about: "cultural in malaysia"

Showing result 6 - 10 of 10 essays containing the words cultural in malaysia.

  1. 6. Country Branding in a Chinese Context: Using a Swedish Example

    University essay from Lunds universitet/Produktionsekonomi

    Author : Linnéa Hellberg; [2011]
    Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

    Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE

  3. 7. The role of culture in the structure of categories of application between Denmark and China

    University essay from KTH/Data- och systemvetenskap, DSV

    Author : Ather Nawaz; [2008]
    Keywords : Card Sort; Information Structure; Cultural Difference; Usability; User interface design; Cultural usability;

    Abstract : This project aims to investigate the impact of culture on the results of established methods of usability testing. The production and use of technologically advanced information and communication applications are no longer restricted to the Western world, and there are indications that usability testing procedures developed for use in, e.g. READ MORE

  4. 8. BUILDING UNITY THROUGH LANGUAGE IN MALAYSIA: THE ROLE OF CHINESE SCHOOL

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Sirisaranya PAKNINRAT; [2007]
    Keywords : Malaysia; Mandarin language; mother tongue; dialects; identity; ethnicity; unity; division; inclusion; education; Chinese school; Chinese community; Social Sciences;

    Abstract : The purpose of this thesis was to study about the implication of Mandarin language in creating unity among ethnic Chinese in Malaysia. The research was carried out by exploring the role of Chinese school in order to produce an analytical overview of language and unity in Malaysian Chinese context. READ MORE

  5. 9. Establishing in Malaysia : The Impact of Cultural Factors

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lisa Dohlnér; Karin Grom; [2006]
    Keywords : Foreign direct investment; Culture; Malaysia; Establishment; SME;

    Abstract : Malaysia is one of the developing countries in the world that is on the verge to become de-veloped (Internationella Programkontoret, 2003). In 2004, Malaysia had a growth rate around 7% (United Nation Statistic Division, 2005) and it is implied that the Malaysian market is continuously growing. READ MORE

  6. 10. Swedish Companies in Singapore : -What brought them there and what are the prospects for more of them?

    University essay from Företagsekonomiska institutionen

    Author : Karin Yngström; [2006]
    Keywords : ;

    Abstract : This master thesis concerns the factors behind internationalization of Swedish and Swedish related companies to Singapore and the prospects for other Swedish and Swedish related firms to establish in Singapore. The globalization and trade internationalization have changed firms’ internationalization paths. READ MORE