Essays about: "culture difference in marketing"

Showing result 1 - 5 of 20 essays containing the words culture difference in marketing.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Profitable Sustainability

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Gustav Lopez Valdivieso Svensson; [2021]
   Keywords : Malmö; critical discourse analysis; the production of space; sustainability; neoliberalism; Social Sciences;

   Abstract : This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. READ MORE

4. 3. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

5. 4. The Impact of Culture on Perceived Employer Attractiveness

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Magnus Landqvist; [2018]
   Keywords : Employer attractiveness; Employer branding; Culture; Cultural differences; Sweden; Germany;

   Abstract : As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. READ MORE

6. 5. Effects of cultural differences on non-european entrepreneurs while establishing a start-up company in sweden

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Munira Hossain; [2018]
   Keywords : ;

   Abstract : The aim of this thesis is to illustrate how cultural differences influence start-up companies established by young non-Europeans and how they overcome this. When immigrants want to start a business in a foreign country they have to overcome a number of challenges. READ MORE