Essays about: "culture effect"

Showing result 11 - 15 of 337 essays containing the words culture effect.

  1. 11. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
    Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

    Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE

  2. 12. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Marcus Belfrage; Lovisa Palo; [2020]
    Keywords : eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Abstract : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. READ MORE

  3. 13. The effects of cultural differences on business communication : A study in OnlineFactory.asia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fanny Odell; Victoria Näsberg; [2020]
    Keywords : cultural differences; culture; communication; business communication; Hofstede; Shannon-Weaver model; negotiation; globalization; language barriers.;

    Abstract : Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails. READ MORE

  4. 14. Genetic Studies of the Effect of Serotype Switching in O1 Vibrio cholerae

    University essay from Chalmers tekniska högskola / Institutionen för biologi och bioteknik

    Author : Arvid Hagelberg; [2020]
    Keywords : Cholera; serotype; Inaba; Ogawa; genetic engineering; vibriocide; co-culture;

    Abstract : Cholera is still today a severe disease causing millions of infections world-wide. The causative pathogenic bacteria presents as two main serotypes: Ogawa and Inaba. READ MORE

  5. 15. The Effects of Gender Stereotypes on Female Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Judith Scholl; Melina Jass; [2020]
    Keywords : Gender Stereotypes; Implicit Bias; Career Opportunities; Management Consulting; Organizational Measures; Women Initiatives; Feminism; Business and Economics;

    Abstract : The purpose of this thesis is to critically analyse women’s understanding of gender stereotypes and their perception of their career opportunities and organizational measures for gender equality at a consultancy, with the aim of the resulting in-depth insights contributing to organizations’ approach to enhance gender equality at top management levels. We found that there is a discrepancy of explicit statements and implicit beliefs of the interviewed women regarding the effect of gender stereotypes on their career opportunities. READ MORE