Essays about: "culture internationalization"

Showing result 1 - 5 of 76 essays containing the words culture internationalization.

1. 1. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Carl Hedberg; Christian Villasana; [2023]
   Keywords : Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

   Abstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE

3. 2. Heritage Assets: A Meaningful Basis For Internationalization?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hannah Pettersson; Mårten Dahlberg; Måns Widlund; [2023]
   Keywords : family firms; internationalization; heritage assets; location choice; operation mode choice; bifurcation bias.; Business and Economics;

   Abstract : A family’s involvement and ownership of a firm separates family firms from both public companies and other private firms. It is widely accepted that family firms have unique characteristics, with implications for their behavior and an impact on their internationalization. READ MORE

4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

5. 4. How to characterize internationalization speed : A qualitative study of Born digitals’ internationalization processes.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanna Börjesson; Katarina Tiberg; [2021]
   Keywords : ;

   Abstract : During the last few years, there has been a shift from a physical to a digital focus within companies. In line with the digital transformation, the number of born digitals has increased in the market. Born digitals often exclude stages in the traditional internationalization theories and use different strategies to reach new markets rapidly. READ MORE

6. 5. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Asif Khan; Ahmed Ali Shafiq; [2021]
   Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

   Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE