Essays about: "culture on the global consumer behaviour"

Found 3 essays containing the words culture on the global consumer behaviour.

  1. 1. The influence of macroenvironmental factors on online shopping and the use of BNPL

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Hardin; Moira Twengström; [2022]
    Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

  3. 2. Beauty comes from within; A business case for Volvo Car Corporation about interior design on tomorrow's Chinese market

    University essay from IHH, Företagsekonomi

    Author : Elena Rönnmark; Mats Wiberger; [2011]
    Keywords : Hedonic Needs; Utilitarian Needs; Consumer Behaviour; Cultural Dimensions; Attitudes;

    Abstract : The problem of this thesis is that the investigation is tied to a country that is not fully explored to Volvo Car Corporation at the present time. Differences within culture and attitudes will be important for Volvo Car Corporation to be aware of. READ MORE

  4. 3. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE